Tuesday, March 25, 2014

Welcome to the LA files

Los Angeles. 
Fast cars, palm trees, Sunset Blvd, fish tacos, smoke, IMAGE. 
It’s a city that stretches from breezy coast, up secluded hills, and down colossal valleys. A city as diverse geographically as it is in population. With the allure of Hollywood life, consistent creative stimulation, and perfect weather every month except for June people from all across the globe migrate to this city for a taste of this exclusive concoction. 

Los Angeles is a beautiful controversy, it is fast paced yet also extremely laid back. Live music, expensive cars, colorful graffiti, sandy toes, neon lights, celebrity faces, and mini skirts fill the streets, and creativity oozes out into the air. 

I was born in this city but left at a young age, LA has always been a part of who I am. But now that I am back, living in this chaotic city I can now a part of LA. Now that I am finally 21, a whole new door has opened up and there is even more for me to discover.

Jack Kerouac once said “LA is the loneliest and most brutal of American cities; LA is a jungle” and I completely agree. With a city that stretches out into 72 suburbs, and where everyone uses a car instead of walking down the street it is easy to feel alone and disconnected. So join me and take a peek into the LA file, and feel connected in this overwhelming place.

Welcome to a carnival city. Enjoy the ride. 


A bientôt!

bisou bisou, Catherine



Saturday, February 15, 2014

lazy days in los angeles

The weather in LA has been spectacular the past few months. The west coast apparently has stolen all the good weather and acacia bikinis and one teaspoon shorts have become our permanent winter wardrobe. 2014 is a year to readjust and grow, and there is no way to accomplish that without a clear mind and help from loved ones. Here are a few snapshots from these sunny days in hollywood.

Thursday, July 18, 2013

Lunch at Terrain

Yesterday the buying, planning, and product development interns from all 5 brands were invited to a guided visit of the Distribution Center, lunch at Terrain, and an ice-cream chat with Wendy McDevitt. As a buying intern it was a wonderful experience to tour the DC, make sense of the operations from that aspect of the company, and visually understand how communication is crucial between the two. Following this visit, we headed to Terrain for a delicious luncheon, tour of the property and of course some shopping!
On our way back to home office, we met up with Wendy McDevitt president of Terrain. Listening to her speak, was one of the most inspiring moments I have had since attending this internship (which is hard to believe since every day is more inspiring than the last). We chatted about her journey with the company, and the future growth of URBN. This is a day I will never forget, and I am so glad I was able to spend it in such great company!